How to make money online with Google AdSense

There are many Google AdSense success stories that can be found on the Internet, but for most people joining the program, they are far from being successful. Average Google AdSense publisher's earning can barely pay for their website hosting, let alone to getting rich by it.

Many sites and tutorial make it sound too easy to earn big from Google AdSense. While it is true that it's easy to sign up for the program and to earn from it, earning enough to actually make a living out of it sounds like just a dream.

This article tries to be realistic about making money online, particularly with Google AdSense. The following are some tips on how to be successful with the program.

1) Revenue = Visitors * CTR * CPC

This is the basic formula in Google AdSense. You need to have high values for visitors, CTR and CPC, or it wouldn't work well for you. You won't earn much if you don't have high number of visitors, CTR, and CPC.

i) Visitors

Visitors are the most important element in Google AdSense. Without visitor, there's no one to click on your ads. If your sites has very low unique visitors / page views, you might need to focus on getting high enough visitors before spending time optimizing the ads on your website.

ii) CTR

CTR or clickthrough rate is the number of clicks your ads receive vs the number of time the ads are displayed. By this it means that not everyone visiting your sites clicks on the ads you serve. There are many ways to optimize your sites to get higher CTR.

iii) CPC

CPC (cost-per-click) is the amount you get paid for every ad clicked by your visitors. The amount can be as little as $0.01, or more that $10. While this is determined by the amount advertisers bid on Google AdWords programs, there are ways to help you get the ads with high CPC served on your sites.

2) Treat it like a real job

Earning money from Google AdSense is no easy job. It requires you to be serious about it. Working on it for a few minutes a day and expecting to get few thousand dollars of check from the program ever month doesn't sound realistic. To earn serious money, you need to be serious about it. Most of the successful people work on it few hours a day, and many even take as their full time job.

3) Be passionate

Google AdSense is a program that you can't see the results instantly. It requires some hard work bringing visitors to your sites and optimizing your site for the program. There are a lot of learning to be done in the process as well. Those without enough passion will find this frustrating and quit trying before seeing the results.

4) There's no easy way around it

Many sites on the Internet offer products claiming to be able to help you instantly earn from the program. These sites and products are mostly scams, as they try to employ black-hat or illegal methods which is whether doesn't work, or will only get you banned by Google for violating their Term of Services. Playing by the book will ensure you a passive and high income, though it might be hard at first.