CPC or Cost per Click in Google AdSense is the amount publishers are paid when a visitor clicks on the ads on their website. Google AdWords advertisers bid on how much to pay each time their ads are clicked, and relevant ad with the winning bid is then displayed whenever someone visits an AdSense-enabled website.

CPC is then a big factor in determining the income of an AdSense publisher, and there are ways that you can increase your website's CPC.

Steps to increase Google AdSense Cost per Click (CPC) earnings:

  1. Target high paying niche.

    Finance pays more than health. get into good niche Niche write content targetting niche Some keywords pay more than the other, and sometimes by a huge margin. Make sure that your website targets high-paying keywords to enjoy the benefit.

  2. Display relevant ads.

    block unrelated Allow block ads There's no point in having a website targeting high-paying keywords if Google AdSense couldn't figure out what your website/page is all about. It'll display irrelevant ads that might not pay well or even PSA (Public Service Advertisements), which pays nothing. You could make use of section targeting feature in AdSense combined with some basic on-page SEO for your website.

  3. Target high paying regions.

    As with keywords, ads targeted for certain regions could pay more than the others. Local ads for Denmark and Netherlands could pay more than local ads in Vietnam.

  4. Display less ads.

    Google will display the highest paying ad on your first ad slot, with lesser paying ads displayed on the subsequent slots. It could be better in general to show fewer ads, but each with high CPC rather than a lot of ads, but the lower-paying ones are placed more strategically and gets the click.

  5. Avoid smart pricing.

    Google will pay you significantly lower than the amount the advertisers bid for a particular ad if it thinks the click of your site does not give good conversion for the advertisers. It is called smart pricing, and you should not let your website be affected by it.

  6. Placement.
  7. Platform.
  8. Country.
  9. Text & Image Format.
  10. Placement.
  11. Keep Experimenting.
  12. Use all your ad blocks, and make them big.
  13. Place at least 2 ads within the post content.
  14. Use Red Instead of Blue.
  15. Use a Scrolling Ad Block.
  16. Use Text & Image-Based Ad.
  17. Create a Shortcode.
  18. My Favourite Ad Position: Under 1st Paragraph.
  19. Control Your Sidebar Ads Depending on What Page You’re On.
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