CPC or Cost per Click in Google AdSense is the amount publishers are paid when a visitor clicks on the ads on their website. Google AdWords advertisers bid on how much to pay each time their ads are clicked and relevant ad with the winning bid is then displayed whenever someone visits an AdSense-enabled website.

CPC is then a big factor in determining the income of an AdSense publisher and there are ways that you can increase your website's CPC.

Increase Google AdSense Cost per Click (CPC) earnings:

  1. Display relevant ads
  2. Target high paying regions
  3. Display less ads
  4. Avoid smart pricing

Target high paying niche

Finance pays more than health. get into good niche Niche write content targetting niche Some keywords pay more than the other, and sometimes by a very huge margin. Make sure that your website targets the high paying keywords to enjoy the benefit.

Display relevant ads

block unrelated Allow block ads There's no point in having a website targeting high paying keywords if Google AdSense couldn't figure out what your website/page is all about. It'll be displaying irrelevant ads which might not pay well or even PSA (Public Service Advertisements) which pays nothing. You could make use of section targeting feature in AdSense combined with some basic on-page SEO for your website.

Target high paying regions

As with keywords, ads targeted for certain regions could pay more than the others. Local ads for Denmark and Netherlands could pay more than local ads in Vietnam.

Display less ads

Google will display the highest paying ad on your first ad slot, with lesser paying ads displayed on the subsequent slots. It could be better in general to show less ads but each with high CPC rather than a lot of ads but the lower paying ones placed more strategically and gets the click.

Avoid smart pricing

Google will pay you significantly lower than the amount the advertisers bid for a particular ad if it thinks the click that come from your site does not give good conversion for the advertisers. This is called smart pricing and you should not let your website be affected by it.

Placement

advertisers target placement https://www.shoutmeloud.com/adsense-heatmap-placement.html - Platform - Country - Text & Image Format - Placement - Keep Experimenting - Use all your ad blocks, and make them big - Place at least 2 ads within the post content - Use Red Instead of Blue - Use a Scrolling Ad Block - Use Text & Image Based Ad - Create a Shortcode - My Favourite Ad Position: Under 1st Paragraph - Control Your Sidebar Ads Depending on What Page You’re On

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