Social media traffic are the type of traffic that if goes viral, could bring a huge spike in your website traffic. This is true especially if your website is made it to the frontpage of Reddit or Digg.
Social media traffic are not targeted, which means they don't convert well if you're monetizing your website, but could be useful in self promoting your website. It could also bring some inbound links as people share what they found on your website elsewhere, which will then increase your search engine ranking.
These tips would help you improve your social media traffic.
You should start promoting your website on social media before anyone else do. Post about your new article service on Twitter or Facebook and hope it'll get retweeted and shared by your friends and go viral.
Most social media provides sharing button which simplify website visitors to share it on the social media. Having these button on your website's pages will become very handy to you visitors shall they find anything interesting to share.
Some websites such as
ShareThis that make things easier by providing sharing service that buttons and widgets for easier sharing. They even provide extra features such as tracking and analytics.
It is important to submit interesting content and with a descriptive title to social media websites to increase the chance of the success of your submission. This is because social media website's visitors might never heard of your website and never searched for what's presented to them on the social media website. Your submission acts as the first impression of your website, and so it's good to make them interesting, and catchy.
Social media traffic also tend to like multimedia contents such as videos or images and not much of the serious stuff.