With Personalized ads
(formerly known as interest-based advertising
), Google AdSense
by default serve ads based on your visitor's browsing history that Google
tracks via its various tracking methods. Depending on your website's niche, disabling it can serve more relevant ads to your visitors and increase your AdSense
earnings.
A niche with high competition in Google AdWords
(where there are a lot advertisers bid for keywords in your site) would benefit from disabling the option, while site's with less targeted keyword might suffer.
Follow these steps to disable Personalized ads
for your Adsense
account;
Allow & block ads
. All my sites
. Ad serving
tab. User-based ads
off from the Personalized ads
section. Comment anonymously. Login not required.