How to track Google AdSense earnings by URL with URL channels

Google AdSense allows users to monitor earnings from specific pages or sections of their website through URL channels. This feature lets you track the performance of ads based on individual URLs, providing granular insights into which pages generate the most revenue. By breaking down earnings by URL, you can identify high-performing content and optimize your ad placements more effectively.

URL channels enable you to measure metrics such as impressions, clicks, and revenue on specific URLs or subdomains. This helps you understand which parts of your website are driving the most engagement and income. Using this data, you can adjust your content strategy and ad layout to improve overall performance.

For web publishers and site owners, setting up URL tracking helps isolate earnings by page or category, making it easier to focus on revenue-generating sections. This method gives clear visibility into ad performance across your site, allowing for data-driven optimizations without relying solely on general metrics.

Related: How to track AdSense earnings using custom channels

Steps to set up URL tracking for Google AdSense:

  1. Sign in to your Google AdSense account.
  2. Navigate to the Sites section on the left-hand panel.
  3. Select URL Channels from the options.
  4. Click the + button to add a new URL channel.
  5. Enter the URL or subdomain you want to track. 
    Example: www.example.com/page1

    You can add multiple URLs to track several pages or subdomains.

  6. Save the URL channel after entering the desired URLs.
  7. Wait for data collection to begin.

    Data may take several hours to appear, depending on traffic to the URL.

  8. Check the Performance Reports section in AdSense to view earnings by URL channel. 
    Metrics available: Impressions, Clicks, CTR, CPC, Earnings